Robusta coffee has historically been considered inferior to Arabica coffee and subsequently not enjoyed the same price premiums and motivation for quality improvement seen in the specialty Arabica market. Much of Robusta’s poor market reputation, however, is as the result of correctable defects in cultivation and processing rather than qualities inherent to the species.
As proven by success in the specialty Arabica market, differentiation of fine quality Robusta may lead to increased consumer value and consumption, as well as better earnings for Robusta coffee farmers and provide the incentive needed for further advancement of the greater coffee industry.
The Venturim Family grows coffee in Espirito Santo from 5 generations now and when the firsts Canephora (Robusta/Conilon) plantations popped up, they believed the idea, and started to grow that new species, better fitted to the semi-arid climate, at north-western Espirito Santo. They strongly researched about what they could do to improve the quality and, in the last 15 years, started a deep transformation, from genetic selection, new crops, processing, quality grading, sorting, storage, and a huge mind-change of the region culture at that time.
They also strongly believe in sustainability: with all kind of traceability data, and following all environmental and social Brazilian laws the farm is now UTZ Certified, and tries his best to inspire other producers, to follow the same path, and find partners with the same values, to ensure the sustainability of the whole specialty coffee chain.