Producer Story The year was 1902, when an Italian family started an adventure aiming to build a new life selling green coffee beans to final customers. They decided to roast coffee and to teach customers how to do it properly. EDUCATING is in their essence from the very beginning.
Then, BELIEF, HOPE, SOLIDARITY and RESPECT to people were added to their values, reminding thgey must always “payback” to society, for the chances they had. The business grew with dedication, passion and above all, the sense of responsability in doing the best to customers, employees and society. The family’s leaders invested back in the agriculture in 1976; Daterra – meaning “From the earth” was founded. After a few farming tryouts, from cattle to avocados, we’ve bumped again in the bean that started this whole story: coffee.
They will keep on writing this story as the world deserves: offering always the best possible to people and to our planet.
Steady climate, dry-fresh winters, warm-wet summers. Dry winds in pleasantly hot days and refreshingly cool nights: it is the perfect condition for amazing beans to be grown. This is what you find in the region where Daterra farms are located.
Their farms are the oldest coffee plantations in Brazilian Cerrado region, and it is amongst the best coffee producing areas in the country. All plantations are located at an average altitude of over 3.000 ft and some terroirs are around 4.000 ft.
Wind, sun and soil are exceptional for Arabica trees. The diverse altitudes and microclimates create conditions that will surprise the palate with a large range of flavors from velvet-chocolaty to bright-flowery profiles. Coffee connoisseurs and world barista champions often visit the farms, and they work together to learn innovative processes for coffee cherries and creating new micro-lots of exceptional coffees.